Hey everybody we need staff positions in churches so that we can better sell Jesus…he is a commodity after-all, right?

“A year ago, the Rev. Scott Schlotfelt was weighing job offers from three churches smitten by what he had to offer.

But they weren’t talking about his preaching or counseling skills. What they were seeking, like a number of churches across the United States, was some savvy marketing. And like a growing number of pastors, consultants, and volunteers, Mr. Schlotfelt was eager to do some branding for the Lord.”

“I’ve kind of had a heart for marketing, [and] I think a lot of churches are looking for outreach” specialists, says Schlotfelt, outreach pastor at Mountain Christian Church in Joppa, Md. He received his undergraduate degree in marketing, then studied for the ministry and helped congregations build up their images through advertising in Las Vegas and Amarillo, Texas.

“It’s the medium of marketing that’s used to get a message across [in today's culture], whether it’s an election or you’re trying to sell a product,” he adds.

It’s absolutely disgusting to me that outreach is equated with marketing.

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